There are Five Key Reasons Your Blog Isn’t Getting Traffic

 

You’ve set up a blog, you’re written numerous posts (which you think are pretty darn good), and you’ve been sharing your content across your social media platforms. But you’re not getting any traffic, and if a blog isn’t getting traffic, does it really exist? Don’t worry: your problem isn’t terminal. You’re just probably doing a few things incorrectly. Below, we take a look at five reasons why your blog stat numbers are hovering near the floor – and what you can do to get them moving in the right direction.

 

 

It Doesn’t Look Good

 

Internet users are pretty judgemental. It’ll take them just a few seconds whether they like your site or not, and if they don’t, then they won’t be returning anytime soon – or sticking around in the first place. The design of your blog isn’t so important when it comes to getting people to visit the site (that’ll be your SEO), but it is crucial if they’re going to subscribe, which is where blogs get their success. If you’ve opted for a boring old template, then it’s time to upgrade to a more inspiring design.

 

You’ve Forgotten the Media

 

Be honest: how many web pages do you read that only contain a wall of text? OK, so you might have put a few pictures up there, but that’s not enough. Your media needs to high quality. If you’ve taken a photograph, but you’re not a photographer, then online it’s unlikely to draw people in. Use photoshop to touch up your images; if you don’t know how to use the software, take a course with Training Connection. Also, a blog shouldn’t rely solely on pictures. Video content and infographics are just as important and can add a bit of variety to your site.

 

You’re Not Editing Your Text

 

It doesn’t matter how useful your content is: if nobody can make sense of it because there are numerous grammatical and spelling errors, then the message will be lost. Every website in the world contains a typo somewhere, but you should strive to ensure that those on your site are kept to a minimum. If you’re not a naturally talented writer, then look up some basic writing rules and keep things simple. There are also text checker websites you can use, which offer more in-depth coverage than writing software.

 

You Use Content Only Once

 

Let’s say you wrote one killer blog post six months ago. How far will that take you? If you’ve only shared it once, then it won’t take you very far. You can reuse the content you already have, and package it in different ways. Make videos or infographics, or use it as a basis for a podcast. Don’t let all your good advice spend its life in a drawer!

 

Only You

You’re not going to build an empire all on your own. Reach out to other bloggers, ideally those in that same blogging sector as you, and collaborate with each other. Guest blogging is a great way to spread your scope and access new readers.

 

This post was a collaborative effort – please check out my disclosure policy page for more details.